Entrepreneur, Among Other Things
Entrepreneur, among other things...
“A human being should be able to change a diaper, plan an invasion, butcher a hog, write a sonnet, balance accounts, build a wall, comfort the dying, take orders, give orders, cooperate, act alone, cook a meal, fight efficiently, and die gallantly. Specialization is for insects.”
― Robert A. Heinlein
I talk to the most interesting people we can find in business, finance, science, art, technology, and human improvement and try to learn from them.
Entrepreneur, Among Other Things
S1 | Nikita Vakhrushev | Email Marketing Secrets: The Real Way to Drive Sales for Your Brand | #eaot
This video features an exclusive interview with Nikita Vakhrushev, the founder of Aspect, an end-to-end email and SMS marketing agency. We delve into his remarkable 8-year journey of building a successful business that helps direct-to-consumer and e-commerce brands drive significant revenue. This is a must-watch for anyone looking to master email marketing and understand the ins and outs of a high-performing agency.
Nikita breaks down the core components of his business, covering everything from initial strategy to expert copywriting and design. He discusses the powerful platforms he uses, including Klaviyo, Omnisend, and Sendlane, and explains how his team manages the entire process to create profitable email marketing systems.
The conversation also reveals a crucial insight: every email you send is an extra impression on a customer, and these impressions ultimately lead to a sale. You'll learn the importance of focusing on long-term value and building a relationship with your audience, rather than just immediate sales.
Connect with Nikita:
LinkedIn: /nikita-v/
Instagram: /nikitavakhrushv/
YouTube: @NikitaVakhrushevTV
X.com: nikitavakhrushv
Alexander V. Johnson is a Founding Partner of Mixt Solutions, a 6x Inc. 5,000 Fastest Growing Company in America. Mixt Solutions has successfully done millions of transactions on Amazon and works with some of the biggest consumer packaged goods brands in the world. In 2024, Mixt Solutions crossed over 150 million dollars of all time sales on Amazon.
Connect with Alex:
Youtube: / @eaotpodcast
Spotify: https://open.spotify.com/show/06QZEpv...
Instagram: / eaotpodcast
Twitter: https://x.com/EAOTpodcast
Facebook: / eaotpodcast
TikTok: / eaotpodcast
Intro Music Credit:
"Alone and Afraid" - SourBlood: • Alone and Afraid Official Lyric Video
Spotify: https://open.spotify.com/artist/7FJVH...
#emailmarketing #smsmarketing #dtcmarketing #ecommercegrowth #retentionmarketing #digitalmarketing #marketingstrategy #customerretention #emailautomation #ecommercetips #Ecommerce #Klaviyo #BusinessInterview #Entrepreneurship
Nikita Vakhrushev, email marketing, SMS marketing, e-commerce, digital marketing, Klaviyo, Omnisend, Sendlane, business journey, entrepreneur, Aspect
